Professional Video Production Styles for Effective Marketing
It’s our job to make your company look good! We produce videos with differing types of story lines, like different programs on television. Pick a style that fits your goal and will resonate best with your audience. Professional video marketing is not one-size-fits-all. We customize every project and can produce a bid that works within your budget. Let’s figure out which style of storytelling works to broadcast your business. Then we’ll talk specific costs.
- Testimonial
Testimonials let your customers speak for you in their own words. Let them describe what makes your company so great. This breaks away from a sales pitch and puts a name and face behind the referral. It’s a powerful approach.
- Animated Text
Animated graphics with moving text are helpful when bringing concepts to reality. The dynamic movement keeps the viewers engaged until the end. Blend the text with graphic artwork to create a story that’s bigger than words alone.
- Documentary
Companies have history and heart. Combine them with a documentary style video that is rooted in fact. It’s so rewarding to share your company’s history through the eyes of the employees by producing a keepsake.
- Fundraising
Non-profit organizations host gala events for fundraising year after year. Video taps into the emotional side of the cause to raise funds. Plus, re-purpose the video as a marketing piece for the group’s web site and outreach.
- Sales
Promote your business and explain your products. Take new business leads on a tour of your manufacturing facility with video. Show prospects what is happening behind the scenes. Then, use the video at industry trade shows.
- Public Relations
Broadcast programs like PBS or the news often showcase businesses. This is a classic public relations story. Video essays are the opposite of commercials. Yet, the airtime is extremely valuable and impact more powerful.
Online video let’s you explain your product or services directly to the consumer. Add a video case study to the white paper that your team just published. Give people a behind-the-scenes look at your business so viewers get to know the people of your company. There are so many ways to broadcast your business online.
We can help you choose the right style by answering a few key questions:
- Where will the video be seen?
- Who will watch it?
- Will the video be hosted on a landing page or web site?
- Will the video be optimized?
Choose from customer testimonials, on-the-fly documentary, scripted narration, corporate branding, business marketing, stories with heart for non-profits and public relations. The possibilities seem endless. We never run out of ideas. Let’s talk about your business. Then we shoot and watch you shine.